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The Unchained Social Media experiments
It’s all been a bit quiet on the blog-front for the past week or so. In fact, I’ve been struggling to find the time to blog for weeks now! You see, Lea and I are experimenting with pushing Unchained...
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Even the IPA is saying that ad agencies desperately need to change
The IPA is releasing a research document on Monday that’s got a year and a half of research behind it – and it’s not good news for agencies that are trying to act as if it’s business-as-usual. The...
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British politics tries this web 2.0 thing
I’ve just seen the ‘Labourspace‘ thing that the Labour Party have launched in an attempt to fool the yoof into thinking they have some sort of voice. It looks pretty dreadful but I’ll give it the...
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Mutual mistrust between agencies and clients
Social Media. It’s the big client catchphrase at the moment – in the same horrendous way that client meetings used to be peppered with mentions of ‘YouTube’, ‘Facebook apps’ and ‘virals’. And clients...
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The problem with marketing in cartoon form
Just discovered this very lovely film by Scholtz & Friends that shows the shift in marketing from the 1950s to today. It’s a couple of months old and there’s every likelihood that you’ve seen it...
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It’s like social media without the social media
I’m a customer of First Direct and on the whole I like their brand (even after they buggered me about really badly last month). Last night I was on their site to empty my bank account a little more...
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More Creative Breakfasting
Yesterday was the fourth Creative Breakfast for the OgilvyOne creative department. And this time it was on how Social Media can be used in advertising. Most Social Media talks cover the same old stuff...
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Top Tips from Nathan McDonald
A few weeks ago I caught up with Nathan McDonald, one of the founders of We Are Social. They’re one of the most respected agencies in the social media field (although they much prefer to be called a...
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